Project: Brand Archetype Series – AI-Generated Visuals
for Finance & Environmental Startups
Result: Generated a 272% increase in social views and 2 new clients in 8 weeks.
To help finance and environmental startups define their brand personality, I created a series of 12 AI-generated posts, each representing a different brand archetype. This project was designed to visually illustrate how distinct personalities—such as The Creator, The Explorer, or The Sage—shape a brand’s identity, messaging, and customer connection.
The target audience for this series included founders and teams looking to refine their branding before developing a logo or visual identity. In my branding discovery calls, I use brand archetypes as a strategic tool to help clients uncover the essence of their company’s personality. By seeing these archetypes brought to life through compelling imagery, potential clients could better visualize how their brand could take shape and resonate with their audience.
This project showcased not only my expertise in AI-generated visuals but also my ability to translate abstract brand concepts into engaging, strategic design. It served as an educational and inspirational resource for startups seeking a collaborative approach to branding, positioning me as a partner in crafting meaningful and lasting brand identities.