Challenge
Because she had recently worked with another designer, Meridith Grundei wanted to remain locked into a set color palette. Despite this restriction, she needed a highly versatile logo that could be used within various contexts to reflect her various services.
Because she had recently worked with another designer, Meridith Grundei wanted to remain locked into a set color palette. Despite this restriction, she needed a highly versatile logo that could be used within various contexts to reflect her various services.
Result
A literal representation of Meridith's outside-the-box thinking and coaching is illustrated by an offset "G" that goes beyond the confines of traditional thinking. While the elements themselves are basic their arrangement is unconventional, with the negative space representing the setting in which her clients will develop and grow through Meridith's services. The negative space also allows for the introduction of additional elements based on individual marketing and promotional needs.
A literal representation of Meridith's outside-the-box thinking and coaching is illustrated by an offset "G" that goes beyond the confines of traditional thinking. While the elements themselves are basic their arrangement is unconventional, with the negative space representing the setting in which her clients will develop and grow through Meridith's services. The negative space also allows for the introduction of additional elements based on individual marketing and promotional needs.
Duration
6 weeks
6 weeks
