Pattie McNab
Brand Identity and Logo Designer
pattie.mcnab@gmail.com • http://www.linkedin.com/in/pattiemcnab • http://pattiemcnab.myportfolio.com • 917-6075229
Summary
Results-driven marketing and branding strategist adept at transforming brand identities into compelling visual narratives. Proven ability to architect high-impact campaigns that drive revenue and enhance brand equity. Possess a proven track record of leading cross-functional teams to overcome brand consistency challenges and deliver exceptional results for both emerging and established brands.
Experience
Brand Strategist - Identity Logo Designer / Founder
Teal Studio - New York, NY | 2009-Present
Boosted client revenue by 316.67% in six months through strategic client acquisition, contract negotiation, and project delivery.
Developed ten compelling brand identities and logos within a year, elevating client brand presence.
Generated a 272% increase in LinkedIn profile views and acquired two new clients in eight weeks through innovative AI and Photoshop-driven social media campaigns.
Amplified LinkedIn engagement by 4,102% through targeted social media efforts.
Increased Blog traffic 76% in 30 days through SEO and Content consistency.
Enhanced client visibility and product/service interest by 43% through strategic visual roadmaps, resulting in increased repeat business.
Improved marketing ROI by 15% through A/B testing of marketing materials, identifying logo-based content as a top performer.
Strengthened brand perception and customer trust through consistent visual branding, leading to a 30% increase in positive reviews over five months.
Sales Associate
Anthropologie - New York, NY | Dec 2024-Present
Learning all parts of retail in the Fashion, Home, Beauty Product space from an aesthetically cohesive brand. Experience in sales, customer service, in-store display / marketing, styling, and stock.
Senior Photo Editor
Getty Images - New York, NY | 2002-2007
Led and optimized a 20-person global team to execute high-risk assignments in volatile regions, ensuring logistical efficiency and operational excellence.
Developed and executed high-impact visual storytelling campaigns aligned with corporate strategy, generating increased revenue.
Achieved record-breaking sales for packaged photo stories through effective global team leadership, pitching, and negotiation, more than doubling average rate.
Elevated photographer market value and company revenue by developing and executing targeted marketing strategies.
Maximized ROI on photo story investments through optimized resource allocation and performance measurement.
Created highly compelling visual narratives that drove revenue and client acquisition, resulting in exclusive content demand.
Expanded business through strategic talent acquisition and onboarding of skilled photographers.
Provided comprehensive operational support to photographers, driving story development from concept to global market sales.
Volunteer Experience
Producer / Fundraiser / Brand - Web & Print Designer
187 Film Festival - http://www.187ff.com | 2018-Present
Founding Board Member, Editor
The Image, Deconstructed | 2010-2013
Education
University Of North Carolina - Chapel Hill
School of Journalism & Mass Communications
BA Visual Communications: Documentary Photojournalism, Graphic Design and New Media
Skills
Brand Identity • Typography • Graphic Design • Logos • Color Theory • Strategic Branding • Brand Development • Creative Ideation • Concept Development • Leadership • Storytelling • Adaptability • Curiosity • Adobe Illustrator • Adobe Photoshop • Adobe After Effects • Adobe Indesign • Adobe Firefly • Adobe Premiere • Adobe Animate • Project Management • Budgets • Revenue Generation • Social Media Marketing • UX / UI • Presentation Design • Final Cut Pro / Video Editing • Social Media Content Creation • AI Prompt Research (Txt & Images • Self-awareness • Self-motivation • Communication • Accountability • Perceptiveness • Resilience • Multitasker • Patience • Persistence • Attention To Detail
