Challenge
Migrate existing website to responsive, mobile-first platform. Use design as a workaround for inflexibility of template. Apply uniformity to disparate graphic elements of branding. Create branding and research imagery that appeals to C-suite executives.
Migrate existing website to responsive, mobile-first platform. Use design as a workaround for inflexibility of template. Apply uniformity to disparate graphic elements of branding. Create branding and research imagery that appeals to C-suite executives.
Result
Successful website migration and full brand identity overhaul (including custom 3D logo) completed on budget and on time. Assets delivered allowed for A/B tested marketing materials with clients, leading to a 15% preference for logo-based content. This data-driven approach has the potential to save clients 85% of follow-up efforts by focusing lead generation on high-potential clients.
Successful website migration and full brand identity overhaul (including custom 3D logo) completed on budget and on time. Assets delivered allowed for A/B tested marketing materials with clients, leading to a 15% preference for logo-based content. This data-driven approach has the potential to save clients 85% of follow-up efforts by focusing lead generation on high-potential clients.
Duration
8 weeks
8 weeks
