Challenge
Appeal to a target audience of local home buyers while not excluding potential regional clients.
Result
The hand-drawn lighthouse graphic provides local context for those seeking homes in the Charleston, SC area while also projecting solidity and trust that projects beyond the immediate vicinity. The lighthouse, just like the client, provides guidance and a path home.
"The logo evokes the feelings of trust, stability, and attention to detail. All of the characteristics that I hold near and dear to creating a solid business relationship. Hopefully, my clients will feel and see it as I do. She totally nailed it!” — Karen McLendon, Realtor in Charleston, SC
Duration:
8 weeks
